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What is Brand Awareness?

What is Brand Awareness?

What is Brand Awareness?

According to the dictionary, brand awareness refers to “the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.”

Companies like Apple and Nike are one of the top leaders in brand awareness. They have established their brands in a way that everyone around the world recognizes and knows for certain what their products are just from their simple logo.

People pay hundreds, if not thousands, of products that have their logo on it. But how do they do it? Why is it so important?

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